🔔 Enrolment closes November 30th at midnight (Sydney time / AEDT)! Don’t miss out on a year of superhero letters for your child!
Are you worried that criticism, exclusion or struggles at home or school are impacting your child's self-esteem (ages 4-8)?
Imagine your child's delight at receiving letters from a Superhero, teaching them the truth of who they really are!
✨ one magical letter each month for a year! ✨
Most schools don’t teach kids the truth of who they really are. But stories and personalized letters from a thought-busting superhero can! They are the most powerful (and awesome) ways of helping children develop unshakeable self-esteem.
The stories, personalized letters and other empowering resources in The Truth of You! program help children:
✅ become aware of and challenge their negative thoughts (Kapow! 💥)
✅ develop a strong sense of self-worth and belief in their abilities
✅ feel safe to be themselves
✅ embrace challenges
✅ treat themselves and others with kindness
... and more!
There's a critical window before age 7 when your child's core beliefs are being wired for life
If your child has ever said things like ‘I’m stupid’ or ‘Nobody likes me,’ you already know how early self-doubt begins.
From ages 0 to 7, your child’s brain is in its most impressionable state.
This means their subconscious is soaking up messages - not just from what you say, but from what they feel in everyday moments.
When a child experiences exclusion, criticism, or moments of self-doubt, it
can quietly plant the seeds of negative beliefs... often without us even realizing it.
If left unchallenged, these seeds can grow into negative beliefs.
For example:
💭 I'm not important.
💭 I'm not good enough.
💭 I'm only lovable if I behave.
💭 There's something wrong with me.
💭 Mistakes and failures are bad.
💭 I'm not worthy of having friends.
And for kids who are neurodivergent, sensitive, or growing up with challenging circumstances - like family separation or social struggles - these moments happen more often, and leave deeper emotional imprints.
Our children are always concluding things about themselves, based on their interactions with us. Yikes!
What your child may carry into the future
If negative beliefs go unaddressed, they can turn into patterns like:
Constantly seeking approval or people-pleasing
Perfectionism or procrastination out of fear of “getting it wrong”
Big emotions or anxiety over small things
Struggling to express feelings or ask for help
Avoiding challenges or giving up easily
School struggles, even when they’re trying their best
Feeling “never good enough,” no matter how much they achieve
Social struggles or feeling left out
Excessive screen time or other addictions that become hard to stop
If some of these patterns feel familiar, you’re not alone.
Many of us carry beliefs from childhood into adulthood. And without even realizing it, we pass these beliefs on to our own children... who may pass them on to theirs.
But it doesn’t have to be this way.
You can shape those beliefs before they get locked in
Neuroscience shows that stories are the most powerful way to shape your child’s beliefs about themselves and the world. Yep, stories are really cool!
✨ And while there’s no peer-reviewed study (yet!) on the power of magical letters from a thought-busting superhero, Hairy Thought-Buster is pretty sure they help too. 😊
Why stories work so well
✅ Stories stick.
They activate both the logical and creative sides of a child’s brain, making them 22 times more memorable than facts alone.
And hearing empowering stories on repeat helps those messages become part of your child’s inner voice.
✅ Stories bypass resistance.
Stories speak directly to your child’s subconscious through image and metaphor. Kids identify with the characters and absorb the lessons naturally — without feeling like they’re being “taught.”
✅ Stories create connection.
Sharing stories with your child is a beautiful opportunity to connect with them. And when children feel safe, it's the best time for learning.
Why Hairy Thought-Buster’s letters matter, too:
Sometimes, children believe messages more when they come from someone outside the family.
If you’ve ever tried to reassure your child, only to hear, “You have to say that - you’re my mum!”, you’ll know what I mean!
When a superhero believes in your child completely…
it can change everything. ✨
Imagine if...
✨ Your child is excited to try new things, even when it feels scary.
✨ They feel happy being themselves.
✨ They speak kindly to themselves and others.
✨ They trust their own opinion more than the opinion of others.
✨ They know the power inside them is greater than any challenge they face.
✨ They build friendships and set healthy boundaries.
✨ They grow in confidence, learning to navigate school challenges.
✨ And you feel confident knowing you’re giving them the tools they need to thrive.
This is what The Truth of You helps you create. Woohoooo!!!!
Introducing
🌟The Truth of You!🌟
The Truth of You! is a nurturing 12 month program from Superhero Hairy Thought-Buster, designed to help your child build self-esteem, resilience, and a strong inner voice.
Each month we focus on a different self-esteem truth (see the schedule of Fluffies below).
Here’s what you’ll receive each month:
A personalized letter from Superhero Hairy Thought-Buster, addressing your child by name.
A bundle of resources, including:
A gorgeous Fluffies affirmation poster to collect and place on the mirror or wall.
A powerful story that helps your child reframe tricky thoughts.
An activity sheet which invites your child to reflect on how the truth applies in their life.
You'll also receive a one-time “Truth About Me!” poster your child can fill with Fluffies each month as they grow. This will help remind them of these powerful truths every day!
Build self-esteem, one truth at a time!
Each month, we’ll focus on a powerful self-esteem truth, represented by a cute and colorful Fluffy, so your child can practice and internalise that truth before moving on to the next.
Hairy Thought-Buster helps children realise
they are separate from their thoughts
Hairy Thought-Buster is a funny, lovable superhero for young minds who busts children's negative thoughts before they become negative beliefs!
This helps children learn that they are separate from their thoughts.
With his big heart and magic thought-wand, Hairy helps children see their worth, shift their thinking, and feel emotionally safe - even in their toughest moments.
He's the ultimate companion for children aged 4-8, nurturing positive self-esteem, self-love and a growth mindset.
He's second cousins with the Tooth Fairy and, in his spare time enjoys rolling around in bubble wrap! 😊.
What's included in each monthly package?
A loving, personalized letter from Superhero Hairy Thought-Buster!
Just imagine...
Your child reads a letter - addressed to them by name - from a wise and funny superhero. 💌✨
Inside?
Words that light them up. Messages that affirm who they are. Reminders that they are deeply loved, powerful, and more than enough, just as they are.
They speak directly to your child's subconscious mind… rewiring the beliefs your child holds about themselves and the world around them.
These letters become treasured keepsakes that your child can return to whenever they feel self-doubt, left out or overwhelmed.
Because when a superhero believes in them, it can change everything.
A gorgeous Fluffies affirmation poster
Here’s what makes children fall in love with the Fluffies — and why you’ll want them, too!
Each of the 12 Fluffies isn’t just cute (though yes, they’re adorable) - they’re carefully designed to represent one of the core truths your child needs to build unshakeable self-esteem.
They are visual anchors - bright, memorable, and colourful reminders that your child is worthy, capable, and important.
Each Fluffy is associated with its own story, letter from Hairy Thought-Buster, and activity sheet.
So here’s the real magic:
Over time, the Fluffies don’t just stick on the wall - they stick in your child’s mind! They become symbols of strength your child carries with them into school, into friendships, and into life.
... and "The Truth About Me!" poster!
You’ll also get “The Truth About Me” poster - a powerful, personalized keepsake that grows with your child month by month.
Each time they receive a new Fluffy affirmation, they’ll add it to their poster.
By the end of the year, your child will have 12 empowering truths staring back at them… with their own name and photo proudly in the center.
A daily reminder of who they are - and how deeply they matter.
A powerful story featuring Superhero Hairy Thought-Buster
The stories bring each self-esteem truth of the month to life, and are written in a warm, relatable way children truly understand. 💛
In each story, a child faces a real-life challenge - like noticing how each of their friends is good at something that they're not good at. This leads to a tough thought:
“There’s nothing special about me.”
That’s when Hairy Thought-Buster arrives. He gently validates the child’s feelings:
“I can see why you might have had that thought… it’s a very common thought to think!”
With warmth and humour, he busts the negative thought and replaces it with a powerful self-esteem truth, helping the child see themselves in a brand-new light.
By the end of each story, your child will feel seen, understood, and ready to believe
in themselves again.
And each story comes with discussion questions, so you can further explore the theme together.
Month
Negative Thought
Replacement Thought
Month #1
I'm not important.
I am important!
Month #2
I wish I could swim like Mika. Or make people laugh like Charlie. And I wish I was beautiful like Charlotte. There’s nothing special about me.
I am unique and wonderful, just the way I am!
Month #3
My parents don't love me.
I am loved. In every moment. No matter what.
Month #4
I’m not good enough.
I am good enough.
Month #5
My circumstances are more powerful than I am. There's not enough money to buy the things I want.
I am a powerful creator! There is a power within me that is greater than my circumstances. How can I create the money I need to buy the things I want?
Month #6
I am all alone.
I am never alone.
Month #7
I don’t deserve to get what I want. I’m a bad person.
I may not be perfect, but I am worthy of everything that I desire. I'm not a bad person; I behaved the way I did for a reason. I am separate from my behavior and I can change my behavior.
Month #8
I’m not good at creating things.
I am creative. And what I think about my work is more important than what anyone else thinks about my work.
Month #9
I can’t do it. Mistakes and failures are bad.
I can’t do it yet… but I am getting better and better every day! I can do anything I put my mind to if I work hard, concentrate and work towards it every day. Failing at something doesn’t make me a failure, it’s just an opportunity for me to learn.
Month #10
There’s something wrong with me.
I’m OK just the way I am.
Month #11
I'm not important.
I am no better than anyone else, and no-one is better than me.
Month #12
I don’t belong here.
I do belong here. I just haven’t found my people yet.
Month
Negative Thought
Replacement Thought
1
I'm not important.
I am important!
2
My parents don't love me.
I am loved. In every moment. No matter what.
3
I wish I could swim like Mika. Or make people laugh like Charlie. And I wish I was beautiful like Charlotte. There’s nothing special about me.
I am unique and wonderful, just the way I am!
4
I’m not good enough.
I am good enough.
5
My circumstances are more powerful than I am. There's not enough money to buy the things I want.
I am a powerful creator! There is a power within me that is greater than my circumstances. How can I create the money I need to buy the things I want?
6
I am all alone.
I am never alone.
7
I don’t deserve to get what I want. I’m a bad person.
I may not be perfect, but I am worthy of everything that I desire. I'm not a bad person; I behaved the way I did for a reason. I am separate from my behavior and I can change my behavior.
8
I’m not good at creating things.
I am creative. And what I think about my work is more important than what anyone else thinks about my work.
9
I can’t do it. Mistakes and failures are bad.
I can’t do it yet… but I am getting better and better every day! I can do anything I put my mind to if I work hard, concentrate and work towards it often.
Failing at something doesn’t make me a failure, it’s just an opportunity for me to learn.
10
There’s something wrong with me.
I’m OK just the way I am.
11
Other people are better than me.
I am no better than anyone else, and no-one is better than me.
12
I don’t belong here.
I do belong here. I just haven’t found my people yet.
A thoughtful activity sheet
Each month, your child will receive a fun, hands-on activity sheet designed to help them feel and live each new self-esteem truth.
These activity sheets invite your child to challenge their negative thoughts and notice real-life examples that reflect their worth.
✨ The goal?
To help your child’s amazing brain collect real-life evidence that they are lovable, capable, and enough. Because the more your child sees these truths in their daily life, the more they will believe them.
You'll receive lifetime access to all the posters, stories and activity sheets through our online portal.
Why you can't afford to ignore
your child's self-esteem
"It is easier to build strong children than to repair broken men." - Frederick Douglass
✨ Early beliefs shape their future.
How your child feels about themselves now will shape how they handle friendships, challenges, and setbacks for years to come. Confident kids are more willing to try, bounce back, and believe in themselves.
🔄 You may be passing on your own beliefs.
Many of us grew up with negative core beliefs like "I'm not enough." Supporting your child’s confidence now helps break that cycle, so they don’t carry the same struggles into their future.
⏳ Prevention is easier than repair.
It might not feel urgent today, but waiting often costs more later - in therapy bills, stress, and years of untangling limiting beliefs. Building your child’s confidence now can save heartache (and dollars) down the track.
💚 It helps your family, too.
Raising a confident child brings more calm, connection, and warmth into your home. And it gives you peace of mind, knowing you’re giving them a strong foundation for life.
🌟 It can change generations.
When a child grows up truly believing they are enough, it impacts how they will one day raise their own children, too. By nurturing your child’s self-esteem now, you’re planting seeds that can transform your family for generations to come.
Why children (and their grown-ups) love The Truth of You! package
💖
Build Self-Worth That Lasts A Lifetime, Through Repetition
Your child will learn that their value doesn’t depend on being “good,” achieving things, or fitting in. Instead, they’ll begin to feel lovable, important, and enough — just as they are.
And over time, these positive, loving messages become their inner voice — shaping how they see themselves forever.
💭
Helps Children Understand They Are Not Their Thoughts
Using powerful, playful imagery of “busting” tricky thoughts, Hairy shows children that thoughts are just thoughts - they don’t define who they are. This empowering mindset shift is delivered in a way that feels safe, fun, and easy to understand.
✨
Brings a Touch of Magic
There’s something magical about a letter arriving just for you!
Especially when it’s from a clumsy little superhero who knows your name and thinks you’re amazing. ✨📬
🦸
A Superhero Buddy who Builds a Personal Connection
Every child deserves a superhero! And Hairy is a lovable companion who delivers wisdom with warmth and humour. Kids listen differently when the message comes from a magical outside source — especially one who believes in them completely.
And over time Hairy becomes a buddy they can trust.
What others have said...
I LOVE the entire concept of Superhero Hairy Thought-Buster and “The Truth Of You” Fluffies!
The creator, Michelle Lowbeer’s use of cute visual imagery coupled with a fun and engaging narrative in a letter format is a powerful way to help build positive self-esteem beliefs in children.
It is also a timely reminder that the way parents and care-givers of young children interact with them has an enormous impact on what they begin to believe about themselves.
Anne Layton
Mother, educator, psychologist
This is an amazing gift! Each month the grandchildren receive a beautiful, thoughtful and personalised letter which lights them up.
The age appropriate letters have stories and inspirational messages, with themes such as “you are powerful” and “you’re never alone”.
I would definitely recommend the Hairy Thought Buster for gifts for Christmas.
Well worth the investment!
Louise Murphy
Grandmother, mental health educator
This is absolutely beautifully written and just perfect for her. Thank you so much.
I hope you keep doing this long term.
After all, sometimes we could all use our own super hero cheering us on and reminding us just how special we are.
Brooke Cohen
Parent
✨Beautiful bonuses to support your child
We've added a few special bonuses to make The Truth of You! experience even more magical for your child!
💛 Bonus #1:
Daily Affirmations Audio Track
Help your child start each day with uplifting, empowering messages that nurture their self-belief and set them up for an amazing day!
Hairy Thought-Buster’s voice fills their mind with reminders that they are unique and wonderful, loved in every moment, and that they can do hard things — building the inner voice they carry every day.
(Because repetition rewires beliefs — and kids love hearing Hairy again and again!)
💜 Bonus #2:
Hairy's Calm-Down Video
When big feelings take over, Hairy Thought-Buster shows your child exactly how to breathe through it — using his favourite “balloon breathing” technique.
It’s a simple, effective tool to help them calm their body, reset their mind, and feel safe again.
💙 Bonus #3:
"You Are Loved" Video Message
Sometimes the most powerful thing a child can hear is: “You are loved, right now, just the way you are.”
Hairy Thought-Buster shares this tender message directly with your child — reminding them they’re enough, exactly as they are.
"I'm saving this already! My son asked to watch it first thing in the morning today. And then this afternoon, he said "Mom, I love you just the way you are!" and then he's asking me if he can watch it again now!” - Trissa Tismal-Capili
But will it really work for us?
If you’ve ever thought, “I just don’t have time for one more thing,” you’re not wrong.
Life with little kids is full — school runs, dinner chaos, bedtime routines. You’re doing so much already — and the last thing you need is another job on your list.
That’s exactly why The Truth of You! was designed to fit in, not pile on. Each monthly letter is ready to go. Just open it, read it together, and let the moment unfold — no prep, no pressure. Many parents read the letters and stories right before bedtime, as a simple way to reconnect and end the day on a positive note.
And if your child can’t sit still? These letters are short, playful, and engaging. You don’t have to make your child focus; Hairy Thought-Buster will naturally draw them in.
You might be thinking, “That’s lovely — but my child is different.” And you’re right. Every child is. That’s why The Truth of You! doesn’t rely on sitting still or following steps — it meets your child through story, imagination, and emotion — the language all children understand.
Whether your little one is neurodivergent, sensitive or strong-willed, these letters and stories gently remind them they are loved, capable, and enough — just as they are.
The gift that lasts a lifetime.
Digital delivery
$77 USD
($6.42/month, billed as a one-off payment.)
The following will be delivered by email:
A welcome digital letter addressed to your child
12 digital letters addressed to your child - 1 per month
12 self-reflection sheets - 1 per month
12 stories - 1 per month (2 in video format, 10 in written format)
12 Fluffies affirmation posters - 1 per month
The Truth About Me! A4 poster
Lifetime access to the digital portal
Plus bonuses:
* Daily affirmations audio track
* Hairy's calm-down video
* "You are loved" video message
If you have more than one child...
Digital letters can be addressed to multiple children at no additional cost.
eg "Dear Olivia and Mark"
You are welcome to print copies of the digital resources - one for each child - at no additional cost.
Digital delivery schedule
You'll receive an welcome email immediately, with access to the poster and bonuses.
The welcome digital letter to your child will be sent to your child in 3 days.
The first month's digital letter "You are important" will be sent to your child in 30 days.
Each subsequent month's digital letter will be sent to your child 30 days after the last.
Postal delivery
$197 USD
($16.42/month, billed as a one-off payment.)
Includes everything in the Digital Delivery Package plus the following delivered by post:
A welcome letter addressed to your child
12 letters addressed to your child - 1 per month
12 Fluffies affirmation cut-outs - 1 per month
The Truth About Me! A3 poster
💌 Free worldwide shipping included!
Australian addresses are eligible for a $25 USD postage discount, use the coupon code AUSPOST at checkout.
If you have more than one child...
Option 1: Letters can be addressed to multiple children at no additional cost. eg "Dear Olivia and Mark"
In this instance, if you would like each child to have their own The Truth About Me! A3 poster, and 12 Fluffies affirmation cut-outs, you have the option to purchase one additional set for $19 USD. They will be delivered by post in the same envelopes as the original.
Option 2: If you would like for each child to receive their own letters, in envelopes addressed just to them, we offer a 25% discount for every order after the first.
Postal delivery schedule
The welcome letter will be sent to your child the first week of December.
The first month's letter "You are important" will be sent to your child the first week of January.
Each subsequent month's letter will be sent to your child a month after the last.
All mail will be posted from Sydney Australia.
Incredible Value!
A single psychologist session can cost $150–$250 — and that’s just one hour.
The Truth of You! gives your child 12 months of empowering stories, letters, and activities that build real self-worth — for less than the price of one appointment.
And the best part? You’ll have lifetime access to every story and printable, so you can revisit them again and again as your child grows.
It’s not just a purchase — it’s an investment in your child’s lifelong self-belief. 🌟
"It is easier to build strong children than to repair broken men." - Frederick Douglass
Backed by our 60 day Money Back Guarantee!
If you don't love the resources we send out, email us at hello@hairythoughtbuster.com within 60 days of purchase and we'll give you a refund, no questions asked.
Digital delivery purchases will be refunded in full.
For postal delivery purchases we will retain $20 USD to cover the printing, packaging, and postage of your child’s welcome letter and the first month's “You Are Important” letter. The remaining funds will be refunded promptly once you contact us within 60 days of purchase.
Why I created The Truth of You!
Hi, I’m Michelle Lowbeer! 👋
I'm a vibrant, playful creative and children's book author, who loves dancing like no-one’s watching, running in nature, and making children laugh! I live in Sydney, Australia, with my husband, our two beautiful teenage daughters.
Here's how the idea for The Truth of You! all started:
It was a hot and sweltering morning in Singapore (as they all are). I was an expat spouse, dropping my kids off to school, when a thought occurred to me out of nowhere: What if a generation of children are growing up with the belief "I'm not important", as they see their parents constantly on their mobile phones?
I promptly distracted myself from this thought by checking Facebook. But the thought persisted.
So I decided to write a children's book about it, because I know that children learn through the power of story. The story would be about a child (Katie) who thought she wasn't important because she observed her parents busy on their digital devices. Then a mythical character would come visit Katie and tell her the truth - that she was important! It's just that sometimes her parents were busy or distracted on their phones.
I needed a name for this mythical character... something like Cinderella's Fairy Godmother. And then the idea struck - Hairy Thought-Buster! He would be a Superhero for young minds who busted children's negative thoughts before they became negative beliefs!
Soon, The Fluffies followed, each representing a positive self-esteem truth. The I Am Important Fluffy featured in my children's book I Am Important!: a 'phenomenally important' book to help children know that they matter in this age of digital devices
If I could write a story about one of the self-esteem truths - you are important - surely I could write a story about all 12 of them?
And what if Hairy Thought-Buster wrote a personalized letter to each child, telling them that each truth was true about them? How cool would that be!?
That's how The Truth of You! program began.
It's something I wish I had learned when I was a child, and I hope it will become a gift for your child, too.
With great love,
Michelle 💛
Our Mission
Our mission is to comfort and empower children to know their worth, challenge their negative thoughts and feel deeply loved — through magical letters, children’s books, animated adventures and an AI Superhero buddy who sees their brilliance!
Help your child build unshakeable self-esteem!
Give them a year of stories, Fluffies and and self-esteem truths to carry with them for life!
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