✨ LAUNCH SPECIAL: Just $27 USD ✨ (First 200 families or until 15 April 2026)
Is your child interpreting correction (or even praise) as "I'm only lovable if..." ?
Without meaning to, many parents are accidentally wiring their kids for conditional self-worth… which can lead to a lifetime of people-pleasing, perfectionism or unhealthy relationships.
It’s not your fault, but you have the power to help change the narrative.
Give your child the emotional safety most adults spend years - and thousands of dollars in therapy - trying to rebuild.
✨ Launch Special: $27 USD ✨ (Normally $47 — Save $20 today)
Hairy Thought-Buster’s “You Are Loved” Rescue Kit gives you the story, the script, and the thought-busting strategies to help your child build unshakeable self-esteem right now, while their core beliefs about love and worth are still forming (ages 4–8).
✨ Featuring adorable characters your child will love!
This bundle will empower your child to:
Build unshakeable belief in their own worth
feel safe to be themselves
embrace risks and challenges
treat themselves and others with kindness....
and more!
There's a critical window between ages 4-8 when your child's core beliefs are being wired for life
Between ages 4 and 8, your child is building the inner voice they will carry through life.
Right now, their brain is like a sponge.
They aren’t just hearing your words, they are interpreting everyday moments to answer one invisible, high-stakes question:
“Am I lovable… even when I mess up?”
Young children can’t yet separate who they are from what they do.
So even small moments can feel catastrophic in their inner world.
Things like:
being told to stop being making so much noise (like the boy in our story)
being scolded for drawing where they shouldn’t
having a meltdown at the worst possible moment
coming last in a race or struggling at school
To a young brain, these don’t translate as:
“Mum is correcting my behaviour” or “Dad wants me to achieve good things in life.”
They translate as:
“My parents don’t love me when I get it wrong.”
This is literally how their developing brain works.
Why this matters more than most parents realise
If negative beliefs go unaddressed, they can turn into patterns like:
Constantly seeking approval or people-pleasing
Perfectionism or procrastination out of fear of “getting it wrong”
Big emotions or anxiety over small things
Struggling to express feelings or ask for help
Avoiding challenges or giving up easily
School struggles, even when they’re trying their best
Feeling “never good enough,” no matter how much they achieve
Social struggles or feeling left out
Excessive screen time or other addictions that become hard to stop
Many adults spend years — and thousands of dollars — trying to overcome these patterns later in life.
The good news?
You can shape those beliefs before they get locked in.
One of the most important beliefs we can help them install is:
“I am lovable, even when I mess up.”
And one of the most powerful ways to plant positive beliefs during this stage is surprisingly simple.
Stories. 📖
Stories speak the language of a child’s mind.
They bypass resistance, spark imagination, and help children see themselves in a new way.
In fact, research shows that stories are up to 22 times more memorable than facts alone.
Children naturally identify with the characters and absorb the lesson without feeling like they’re being corrected or taught.
Instead of hearing:
"You shouldn't think that way."
They discover:
"Maybe that thought isn’t true."
Powerful stories help children shape the voice inside their own minds.
Why your child might need a Superhero
Sometimes children receive messages differently when they come from someone outside the family.
If you’ve ever reassured your child only to hear,
“You have to say that — you’re my mum!” you’ll understand.
When a superhero believes in your child completely… it can change everything. ✨
Meet Hairy Thought-Buster...
Hairy Thought-Buster is a funny, lovable superhero for young mind who busts children's negative thoughts before they become negative beliefs! (He’s also second cousins with the Tooth Fairy and enjoys rolling around in bubble wrap! 😊)
Most importantly, Hairy helps children learn something life-changing:
They are not their thoughts.
With his big heart and magic thought-wand, Hairy helps children feel emotionally safe, even in their toughest moments.
He’s the ultimate companion for nurturing self-esteem, self-love and a growth mindset.
... and the You are Loved! Fluffy
The “You are Loved” Fluffy is one of Hairy’s adorable companions. Each Fluffy represents a different self-esteem truth.
The “You are Loved” Fluffy is a constant visual reminder that your child is always loved, no matter what.
Introducing the 8-Day “You are Loved!” Rescue Kit
This is a simple, done-with-you 8-day experience designed to strengthen your child’s sense of worth and give you the words to parent calmly and with confidence.
For 8 days, we arrive in your inbox with:
• One simple resource
• Clear instructions
• A short connection mission (5–10 minutes)
All you have to do is follow along!
Become one of our first 200 founding families!
This is the very first release of the "You Are Loved!" Rescue Kit. Order now for $27 and help shape how this grows to support more children. I’d truly love your feedback.
The triple-layer approach for lasting transformation
You don’t have to carry the weight of your child’s mindset alone. To ensure the 'You are Loved' message sticks, we’ve built a system that supports you, engages them, and anchors the truth in your home.
Layer 1: Your power
We give you the guidance and scripts to communicate and parent with unconditional love, even in moments of high frustration.
Layer 2: The Superhero power
Hairy Thought-Buster delivers the life-changing “you are loved” message through an animated story, and a personalised letter addressed just to your child.
Layer 3: The visual anchor
The “You are Loved” Fluffy and the Always Loved Certificate become a constant, tangible reminder your child can see and feel every day.
💛 And your child is introduced to the concept of self-love, a foundational piece of the love puzzle. 💛
The result?
Your words, Hairy’s message, and the visual cues all work together to land the truth deeply:
“I am loved. Always. No matter what.”
Your child will feel loved, confident, and secure. And you’ll feel proud and confident knowing you’ve done the best you can to nurture them.
Inside the You Are Loved! Rescue Kit
For your child
1. Animated story: “You Are Loved”
A colourful animated story where Hairy helps Brian separate his thoughts from his worth, and teaches the powerful mirror-hug self-love technique.
👉 Result: Your child learns - through the power of story - that they are always loved, no matter what.
2. Personalised email from Hairy Thought-Buster
A warm, magical letter written directly to your child from Hairy, busting their negative thoughts about their worth.
You’ll also be invited to share a few of your child’s unique strengths and qualities, which Hairy includes in his letter.
👉 Result: Your child feels seen, special, and deeply loved.
3. “You Are Loved” self-reflection worksheet
A guided worksheet for your child to identify the people who love them, the traits that make them lovable and how they can practice self-love.
👉 Result: Helps your child internalise the message and practice self-love.
For you
4. Parent playbook
Simple, actionable guidance to help your child internalise the truth: “I am loved. Always. No matter what.”
👉 Result: You shift from reacting to intentionally building their self-esteem.
5. Parent–child teaching script
A word-for-word guide for introducing unconditional love and navigating misbehaviour.
👉 Result: Correct behaviour with confidence, without harming connection.
Plus, you'll get these 3 bonus printables!
6. The Love Shield
A physical tool to make the invisible fact of your love tangible. Perfect for your child to hold onto during big feelings.
7. The Love Recharge Card
A way for your child to communicate when they need extra closeness or reassurance.
8. The "Always Loved" Official Certificate
A daily visual reminder for your child, which can be hung on their bedroom wall, declaring their Lifetime Status of unconditional lovability.
Why the You are Loved! Rescue Kit works
Children learn about themselves through stories, imagination, and emotional experiences.
This kit helps children:
• separate their thoughts from their worth
• understand that feelings and thoughts come and go
• internalise the powerful message that they are loved - no matter what.
What happens when a child knows they are loved
When a child truly believes they are loved:
• they recover faster after mistakes
• they feel safer telling the truth
• they try again instead of giving up
• they don’t collapse into shame
• they grow resilience instead of self-criticism
This is the foundation of emotionally secure humans.
Is this right for your family?
This "You are Loved!" Rescue Kit may be especially helpful if:
your child is sensitive or hard on themselves
you want to correct behaviour without harming self-worth
your child struggles with shame or meltdowns
you want simple, kind tools
you value emotional health as much as academics
This isn’t for you if:
you want punishment-based behaviour control
you believe children must earn love
you’re not open to emotional development
Give your child a message they can carry for life.
✨ LAUNCH SPECIAL: Just $27 USD ✨
(First 200 families or until 15 April. Price then goes up to $47.)
✔ Instant digital download
✔ Designed for children aged 4–8
✔ 14-day happiness guarantee
Your 14-day, no-risk guarantee
Try the “You Are Loved!” Rescue Kit with your child for 14 days.
If you're not happy with the purchase, simply email us within 14 days and we’ll give you a full refund.
What others have said...
"I'm saving this already Michelle! My son asked to watch it first thing this morning. Then this afternoon he said, ‘Mum, I love you just the way you are!’ and now he wants to watch it again."
Trissa Tismal-Capili
Mother
“I love the entire concept of Superhero Hairy Thought-Buster and The Truth Of You Fluffies. The imagery and narrative are a powerful way to build positive beliefs in children.”
Anne Layton
Mother, educator, psychologist
“Lovely! Putting a voice to what children feel will help them through those moments when they don’t feel loved.”
Isabella Bartolo
Parent coach
Hi, I'm Michelle Lowbeer
I'm a vibrant, playful creative who loves dancing like no-one’s watching, running in nature, and making children laugh (adults too, for that matter)!
I live in sunny Sydney, Australia, with my husband, our two beautiful teenage daughters, and our cat, Koala.
I’m a children’s book author, poet, entrepreneur, Biodanza facilitator, and personal development enthusiast. Before finding my creative calling, I studied psychology for two years, then pivoted to commerce, becoming an accountant and financial planner.
Life took me to Singapore for four years as a ‘dependent spouse’. It was there, during a simple school drop-off, that the idea for Hairy Thought-Buster was born, setting me on a mission to help children challenge their negative thoughts and build empowering beliefs!
Give your child the gift of knowing they are loved, no matter what!
(Best installed before age 8.)
✨ Secure your “You are Loved” Rescue Kit for just $27 USD ✨
This offer is for the first 200 families (or until 15 April 2026). Once it’s gone, the price goes up to $47 USD.
Not ready to purchase today?
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